KICKOFF Project

Product Platform Design

KICKOFF is a platform that provides the value of communication by creating an interactive culture through people's participation in exercise.

The platform aims to break down communication barriers and allow people to build new and positive relationships with others.

Designed by
Physical Product : Cheolhun Cheon
Digital Product : Eunbyeol Kim, Hyeji Han,
Graphic : Hyunjin Kim, Yerin Kim & Youngwoo Choi

BFA Graduation Project
6 months
2020 Jun - Dec

Platform can do

This project began with the question of what a platform can do.

These days, many online platforms connect people more efficiently and swiftly.
However, while breaking boundaries, they also create new challenges such as individualisation, distancing, and distrust.

This project aims to propose a platform that encourages direct communication, re-bonding people in meaningful ways.

01. Background

Decline in Face-to-Face Communication

With the rise of virtual meetings through ZOOM, Google Meets, and Figma, face-to-face interaction has declined, making relationship-building more difficult.

As a result, people have developed barriers between each other, strengthening individualism and potentially leading to issues such as discrimination, distrust, and social isolation.

"How do we make people bond again?"

02. Solution

Solve Communication Breakdown with Exercise

Global sports events like the Olympics and World Cup have united people across borders. Exercising together is a simple way to connect without barriers. That’s why we chose exercise as our solution.

To encourage participation, we should make exercise more accessible. As kids, we played anywhere—alleys, empty lots, or streets—not just in stadiums. Instead of relying on professional arenas, why not create everyday spaces where people can easily gather and play?

"So, we designed a platform where people can easily gather and exercise together."

System

Gamification

Connect
regions

Utilise
open space

KICKOFF Platform

03. Platform System

KICKOFF platform aims to make people communicate and connect through participation in exercise. It restores community solidarity and forms new relationships.

'Accessibility and Sustainability'

The platform's system consists of three components : gamification, connecting regions, utilising open space. The components increase accessibility to attract users to the platform and sustainability of the platform.

04. Platform Service

Mobile Application

Space

Products

FIND

Find KICKOFF zones

Find others' athletic experience

Find exercise buddy

Share the pleasure

Share athletic experience

Share open space

ASSIST

Assist making exercise easier

Assist changing space

Assist activating gamification system

05. Platform Design

Brand Logo & Slogan

Dynamic representation of K, the first letter of the KICKOFF.
Slogan means that boundaries have become apparent, but it's time to go beyond them and go together.

Brand Core Value

Platform services are designed based on four core brand values.

Find : Mobile Application

Through the App Service, users can access the KICKOFF platform to find KICKOFF zones, connect with exercise mates, and track their workouts and challenges.

Share : Space

Use open space to create zones that allow KICKOFF users to communicate and interact in various regions and areas.

KICKOFF zone

KICKOFF zones utilise open spaces that are easily accessible to everyone.
They are not professional exercise facilities but welcoming areas where anyone can participate and connect with others.

Rooftop of the building

Play Tennis, Badminton, Calisthenics, etc.

Under the overpass

Play Futsal, Basketball, Tennis, Badminton, etc..

Deserted underpass

Play Futsal, Tennis, Badminton, Climbing using the wall, etc.

The KICKOFF zone consists of several grounds, depending on the size.

Easy to Find

To make it easier for the users to recognize KICKOFF zones, install signage, such as milestones, indicating KICKOFF zones where users can exercise freely.

Free to do any exercise

Suggest products to assist users in exercising what they want and utilizing space most.

Assist : Products

KICKOFF platform provides devices to make the user's exercise experience more enjoyable and organized.

‘Buddie’, a mobile device, records user’s exercise activities and assists the gamification system.
‘Linie’ deals with space constraints and limitations by drawing various court lines.
‘Spotie’, a milestone, allows people to connect and interact with space.

Three products are interconnected to assist the user experience.

Buddie

Our team got an insight from the Tamagotchi, a toy people used to play with as a kid.
We aim to apply Tamagotchi's signature elements of ‘portability, growth and interaction’ into the platform.

Exercise 5 times
with Buddie

Assist in collecting exercise data

Users can easily manage their own amount of exercise and complete missions.

Exercise duration

Running distance and time

Running pace

Calorie consumption

Linie

Linie improves space utilisation by drawing various court lines.
It is installed in the kickoff zone and works in pairs with Spotie.

Linie has a triangular shape so that the laser can be emitted to the front and both sides.
The laser emitted from the centre of the product passes through transparent panels and is projected onto the ground.

Applied technology

The concept of Linie is derived from the technology of the laser projector.
The clear line drawn with a laser creates various courts, day or night.

Assist in maximizing space utilisation

The four lines installed at each corner draw the coat line you selected.
This can help space be utilized most, and users do the exercises they want.

Spotie

Spotie represents the identity of the KICKOFF zone and functions as a milestone.
It provides exercise-related info through the screen and assists the user's exercise by pairing with Buddie.